You’ve got a new website and that “lorem ipsum” gobbledegook is staring at you, willing you to transform it with a magic wand into magic words. Or you’ve decided you’re ready to write a regular blog post, helping your clients and customers each week with some information.
You somehow managed to set asides some time in your busy small-business-owner life to do this. So you stretch your fingers, poise them over the keyboard and … stare at the white Word page. Now what?
Great content is all about telling your story, and telling it in a way that your customers find useful. Let me help you craft the copy of your great content.
Content Creation/Writing/Editing
Blog posts – You’ve probably heard that regular content on your website will keep the search engines crawling back. True. The trick is to please both the SEO gods and your customers, who can’t read the keyword-ridden blather churned out by writing mills. Your page might end up at the top, but one click later, the customer is turned off. Instead, why not write some useful posts each week aimed at helping your client or customer with his/her biggest problem?
E-Newsletters – Keeping in touch with your clients each month or quarterly with updates? Great idea. Be sure you’re sharing the stories of your business that matter most to them.
White papers – If you’ve got a subject that takes more than a blog post to explain, a white paper is a great way to get your content out there. Written well, it will help your client or customer move forward with his/her work or purchase decision.
Articles – Profiles on company executives, Q&A pieces with employees and an article highlighting a special sale/deal or the employee of the month are all great pieces of content for magazines, newsletters and more.
Video Scripts – Using video instead of text? Lean on my years of TV script writing experience to get your story across in words that sound like YOU.
Ghostwriting – Collaborate with me to get the right words with your name on them. Complete confidentiality.
Books – Co-authoring, editing or writing. (See My Book for my latest project.)
Audio Transcription
Media Relations
Contact
Email: jennifer@jenniferwig.com
Phone: 919-697-8843