As I listened to the contestants, I began to think about what makes a great story.
As a copywriter, of course I ask clients what words they regularly use, especially SEO keywords. But I also ask what words to avoid when writing their press releases, websites and brochures.
If the fear of writing something “the wrong way” is holding you back, it’s time to channel it into your creative process.
I stumbled on my words and spoke too quickly. My first Toastmasters speech was not bad, but it wasn’t great, either. By the second, I was better. There is a lot of advice out there — on any topic. But this story illustrates the simplest and best piece of advice anyone can give you about […]
“The easiest thing in the world for a reader to do is stop reading.” ~ Bernard “Barney” Kilgore, former Managing Editor of The Wall Street Journal The other day I struggled to edit a news story. I realized after three paragraphs the biggest question was not yet answered: Why do I care? It’s one of […]
I was sitting with a group of people recently and they found out that I help small business owners find their words. Suddenly, the trio began asking me questions about URLs, blogging, platforms and more. And I realized, these are the same questions most people have about blogging. So here is a quick rundown on […]
So you’ve heard how important it is to have fresh content on your website and now you want to begin blogging. Write what? Of course, that’s the tricky part, and why I have something to do all day. But if you have the time and interest in writing it yourself, there is no better voice […]
As I edited a news story the other day, I realized I was changing a “said Smith” to a “Smith said” at the end of a quote. Was it really necessary?
Writing is like navigating a dark basement, packed full of dusty ideas. It’s scary down there. Here are the steps to organizing your way toward a decent blog post or newsletter for your clients and customers. Photo by Jixar.
Ouch. I’ve been working out a lot lately. I’m attending regular boot camp classes and working out with DVDs to tone up so I can wear a wedding dress in June. Some days, it hurts. Some days it feels great. All days, I’m noticing a difference. Now, what the heck does this have to do […]