A press release is not just another piece of content you send out to the world in hopes that you’ll get some return in the form of business or higher Google rankings.
Content marketing is not immediate. If you want microwave-fast results, go elsewhere. You, a micro business owner in Raleigh, are not fishing.
Preparing for a non-TV media interview is tough if you’re not familiar with reporters. Here are four ways to prepare for those questions.
There’s no point in sending drivel to your local news reporter — it’s not going to put you at the top of his/her source list when it’s time for that next piece on your area of expertise.
The other day I called each of the Raleigh TV stations to find out if they could cover an event the next evening. I knew the answer before I even asked: It’s on our calendar, and it just depends on our staffing. We usually make the decision the day of during the morning news meeting. […]
Today when I walk into the newsroom, it will be quiet. It’s quiet most days, but “quiet” is a relative term. Many people I know work in offices where you can hear a pin drop. Even on a “quiet” day, the sound of a pin — or a voice — is often lost in a […]