The trust factor is huge. You’re handing over this enormous responsibility. Will an outside writer make you sound good? But as the saying goes, you have to spend money to make money.
While some laugh at the idea of needing help to write a blog post, the fear of the empty page is not to be taken lightly.
Once you have decided to hire a freelance writer to manage your business blog, it may seem easy from there. But while you have checked out his or her writing style and asked about price, you may be forgetting a few important things about working with a content partner.
Better blog posts don’t just come from better writing. (Though it helps.) Sometimes, it’s a matter of changing the way you look at your company.
Boring blog? No one is going to read it. You knew that already. So you’re wondering how you take your business topics and turn it into something interesting for your potential and current clients. After all, a business blog isn’t just about SEO; content marketing is also about providing your clients with some information they […]
You may hate the plethora of holiday cards showing up in your mailbox and inbox. But as a small business owner, you should still send them.
The holiday music is playing and stores are covered in decorations. But does this holiday marketing prompt us all to buy?
You might wonder why a person who touts content marketing and social media would not drink her own Kool-Aid. Here’s why: For me, the return on investment isn’t there.
“I hope you are well,” has lost all meaning, if it had any at the start. Try one of these six email openers to grab attention.
Sometimes we small business owners have good reasons for not attending that networking or learning event. Sometimes, we don’t.