Blogging with Somone

Posted Posted in Client Files, From the Blog

I wrote the blog post, but I needed more information. The post just didn’t have that ring of truth, of emotion, to make it interesting. I asked the client for information, but I did not receive it. He was not satisfied with the finished product. Lesson No. 1 when working with a blogger: Communicate. Last […]

Five Tips for Strong Editing

Posted Posted in Client Files, From the Blog

No one is perfect. Sometimes, as you’re typing, you end up with “the” instead of “then.” And there’s nothing spellchecker can do to save you. But of course, when people catch a typo, they think, “Didn’t someone proofread this?” Do you want your business to be viewed as unprofessional? Of course not. If you don’t […]

The Truth Behind the Story

Posted Posted in Client Files, From the Blog

In journalism school, we learned to call news articles, “stories,” because that’s the truth. Any well-written news piece tells  you the story of who, what, where, when, why, how. Some move you to tears, some make you laugh. Some seem bland, written in a very news-y inverted pyramid format, with just the facts. But it […]

How to Write a Press Release

Posted Posted in Client Files, From the Blog

One of my clients said she hates press releases. And just this weekend while in a conference I heard someone call them “worthless.” I disagree. While working in news, I would delete 99 percent of press releases. Wait, you ask, doesn’t that mean they are worthless? Well, no. Just the wrong ones. In TV news, […]