Small business owners are busy. And many of them feel like they can’t come up with anything to write about. As you’re making your content plan for next year, here are some ways to get the ideas flowing.
1.Sit down and make a list. If you have an employee or two, work together. Set a timer for five minutes and write down everything you can think of. Stumped? Start with services you offer. Each one is a post. You can probably come up with 30 topics.
2.Take a look at those 30. How can they be written differently for people at different stages of the sales funnel? For example, a post about something you offer will be written one way to increase awareness about that topic. But you could write it completely differently for someone who is already a customer. Boom. Your 30 topics could be up to 120 now.
3.Interview your colleagues/yourself. What questions do they hear all the time? The best blog posts answer your customers’ questions. If you have some great customers, ask them: what do they want answered? Surely you can come up with at least 10 frequently asked questions. There you go: 10 more post ideas.
4.Check your email. What are people asking you as they consider hiring you? How are you responding? Save those emails. Your answers are gold; you’ve already written half the post, just by replying to a potential client.
Got some ideas? Now, map out the best ones on a content calendar. And get writing.