A small service business isn’t a black-and-white operation.
The other day I learned a sole proprietor acquaintance of mine quit working for someone. Her client, a marketing firm, had recently begun working with a company that consults on the business of legal pot in Colorado. She did not believe in it and thus gave up working with the client.
At first, I wondered at this. She wasn’t working directly with the pot company and did not have to deal with them at all.
When you first begin working as a sole proprietor, you are generally happy to take on just about any client. Of course, as you grow, you’re more likely to pass on clients or begin to phase out those with whom you find yourself frustrated. Although I’ve begun choosing clients more carefully, in this case, I was not sure I agreed with the employ of one’s personal convictions to set the bar for those choices.
Then I saw a fracking commercial. I forget exactly what the commercial was about. But it hit me: There is no way would I agree to help market a company that promotes fracking. I thoroughly disagree with the practice.
Shows how gray the world of small business really is.
Where do you draw the line between making money and business and your personal convictions?