I was sitting with a group of people recently and they found out that I help small business owners find their words.
Suddenly, the trio began asking me questions about URLs, blogging, platforms and more. And I realized, these are the same questions most people have about blogging. So here is a quick rundown on the basics of how to set up a blog:
What platform should I use?
That depends. If you already have a website for your business, you’re probably best off using it to blog. In some cases, that site isn’t designed for blogging and doing so will be difficult.
I recommend WordPress for most people. You can go to wordpress.com and sign up in only a few minutes. It’s very easy to set up, and you can link from a page on your website to the blog.
What if I don’t want wordpress.com to be part of my URL?
In that case, you have two options:
1) Have the URL you want forward to that wordpress.com address. So someone can type in yourawesomeblog.com and they will automatically redirect to yourawesomeblog.wordpress.com.
2) Download and install wordpress directly on your server so that it becomes part of your site. That takes a bit more technical know how, but it’s worth it to have the entire thing set up on your own site.
Most small business owners are chief everything officers, which means you may not have an IT person to guide you. Check with people in your network (like me) for help.
How should I name my blog?
Name it something relevant. Think about the words that relate to your business. Think of words people use to search for you and your business. You may want to include your business name in there, but if that’s not a term people use, you might also consider sticking to words people search when seeking information about your product or service.
What is/was your biggest challenge when setting up a blog?