From the BlogWriting

Four Ways to Add Love to Your Web Writing

The Beatles had it right: All you need it love.

On this St. Valentine’s Day, that feeling you have about your blog post or monthly newsletter might feel more like loathe than love. Your relationship with writing isn’t any different than any other: sometimes it takes work and sometimes “you’ve got the love.” (Florence + The Machine.)

In the spirit of the day, let’s see if we can find the latter. Here are some ideas to add love to your writing.

Love a word.
Don’t you just love the sound of the word bulbous? OK, maybe not. That one always makes me laugh. Listen to people speak and write down words that make you smile, giggle, tickle you or produce images in your head. Subscribe to an email “word of the day” and keep a list of words you like. Next time you’ve got writer’s block, grab one of your words and think about how to incorporate that into your entry.

Photo by *_Abhi_*/Flickr Creative Commons.

Love an item.
Uh, don’t take that the wrong TLC network special show kinda way. What I mean is, what is your favorite product or service that your company offers? Why do you love it? What lovely reviews have you received that you can incorporate into the writing?

Love the format.
Of course “all form and no content” is a bad thing. But some days, that writing love just isn’t there. Next time that happens, leave the keyboard and grab the camera. Take 10 relevant photos of your business, service, product or whatever. Create and post a slideshow instead of writing a blog entry. Feeling chatty? Record some video of you and another employee talking about an issue your clients or customers face?
If you’re not into other media forms, think instead about the formatting of your written words. Spend some time examining the layout of your blog or e-newsletter. Are you using subheads, bullet points, photos, graphics? All of these can help spice up a post that’s feeling a little flat.

Love your customer/client.
The best words are those written with the client in mind. Focus on one of those clients/customers and write him or her a letter. What do you want to say to your best client? Your worst? Turn that letter into a unique post or even better, use  that instead of an article in your next e-newsletter.